The Rise of the B2C Specialty Marketplace
Boston Consulting Group,
2024
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While “everything stores” such as Amazon lead the pack in the B2C marketplace space, smaller retailers can still benefit from the marketplace model. Learn why specialization and finding your niche market are essential if you want to profitably embrace a marketplace model. From the intelligent curation of products to the adoption of a flexible technology stack, gain insight into the best ways to transition to a marketplace model. Discover the seven elements of success you should unlock at your company to stay competitive and adaptive in a dynamic global market.
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About the Authors
Khaled Tawfik, Tanmay Jain, Ali Harcourt, and Ammaarah Subjally are professionals with Boston Consulting Group.
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