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The Road to Cuba
Book

The Road to Cuba

The Opportunities and Risks for US Business, Revised and Updated Edition

Wharton Digital Press, 2016 подробнее...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

Knowledge@Wharton outlines the tantalizing business prospects in Cuba, just across the Florida Straits from the United States. Air lines, cruise lines, hoteliers, farmers, lenders, real estate investors and energy executives all want to do business with the Caribbean’s largest island. Whether the profits will materialize in the wake of President Barack Obama’s visit is the wild card. The Castro regime is notoriously intractable and rigidly opposed to what Washington wants. This astute primer describes the risks and rewards of investing in or trading with Cuba. Its conclusions promise opportunities and warn of perils, much like the island nation itself. getAbstract finds that investors, policy makers, executives and entrepreneurs wondering what normalization will mean for US businesses will gain a great deal from this brief review.

Take-Aways

  • In December 2014, after a Cold War freeze of more than 50 years, US president Barack Obama began to thaw US relations with Cuba.
  • In 2015, Obama eased restrictions on travel, communications and banking, following up with a state visit to Cuba in March 2016 to meet with Cuban president Raúl Castro.
  • How Castro will respond to Obama’s overtures remains unclear.

About the Author

Knowledge@Wharton is the online business analysis journal of the Wharton School of Business at the University of Pennsylvania.


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