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The Role of Artificial Intelligence in Marketing
Article

The Role of Artificial Intelligence in Marketing



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7

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  • Applicable
  • Overview
  • Background

Recommendation

The marketing landscape is rapidly changing, explains Sprout’s content specialist Annette Chacko, as emerging artificial intelligence technologies create new opportunities for marketers to connect with consumers. She reports how tools such as natural language processing and neural networks can help you achieve your marketing goals, while navigating uncertainty and increased public exposure. Chacko urges future marketers to take a more proactive approach to their social media marketing strategy, leveraging AI tools to better engage customers with individualized content.

Take-Aways

  • Intelligent marketing tools create new opportunities to connect with audiences.
  • Emerging AI technologies are rapidly disrupting marketing and generating new insights.
  • AI marketers will have tools to better connect with global audiences and manage uncertainty.

About the Author

Annette Chacko works as a content specialist at Sprout, a company that provides a suite of social media tools to help brands better connect with consumers. 


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