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The Zombie Business Cure
Book

The Zombie Business Cure

How to Refocus Your Company’s Identity for More Authentic Communication

Julie C. Lellis and Melissa Eggleston
Career Press, 2017

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Editorial Rating

7

Qualities

  • Applicable
  • Engaging

Recommendation

Many businesses act like “zombies” by behaving in ways that drive away customers. Like the will-less and speechless walking dead, they don’t care. They lack sensitivity and concern. They blunder and never consider the consequences of their actions. Communications professor Julie C. Lellis and user experience specialist Melissa Eggleston highlight the traits and behaviors that turn well-meaning companies into zombies. They explain how your institution can behave more “authentically, genuinely” and with “grace” to develop a self-awareness and a strong value-based “identity” – and to ward off dismissive, unpleasant behavior. Case studies make this cautionary manual easy to read and entertaining. getAbstract recommends it to those who want to bring their businesses alive for their customers – and to avoid zombies under any circumstances.

Take-Aways

  • Like the walking dead, who lack will or speech, “zombie” organizations have no sensitivity or concern for others.
  • Customers flee from zombie businesses.
  • Predicting how zombies will behave is hard, but they usually cause negative disruptions.

About the Authors

Julie C. Lellis, PhD, is an associate professor and associate department chair in the School of Communications at Elon University. Melissa Eggleston is a consultant to businesses, nonprofits and universities; she specializes in user experience and content strategy.

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