Tiny Habits

Behavior scientist B.J. Fogg, founder and director of Stanford’s Behavior Design Lab – and one of Fortune’s “10 New Gurus You Should Know” – teaches individuals and professional coaches about human behavior.

To change your life for the better, he advises, think tiny. Fogg draws on research and personal experience to offer tools you can use to develop small habits that will, over time, grow and transform your life. When you begin by implementing easy, minimal versions of desired behaviors, Fogg asserts, you learn the pleasure of small successes – which lead to greater motivation and reinforcement of your new habits.