Tesco
Twitter Power
Book

Twitter Power

How to Dominate Your Market One Tweet at a Time

Joel Comm and Ken Burge
Wiley, 2009

Read or listen offline

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автоматическое преобразование текста в аудио

Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

Take-Aways

  • Twitter helps companies build relationships, enhance brands, find resources and attract new Web site visitors.
  • People post messages on Twitter in 140-character “tweets.”
  • People like Twitter’s immediacy and easy two-way communication.

About the Authors

Joel Comm, the author of The AdSense Code and Click Here to Order, speaks and writes often about Internet marketing and making money online. His business partner Ken Burge is president of InfoMedia, Inc.

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    J. O. 1 decade ago
    I have been using Twitter some years now. One of the problems I have found is that people tweet quite uninteresting things about their life and day. That doesn't add value to me. And after you follow a lot of people, the amount messages just gets so high that it is impossible to know what is going on. But on really good use of Twitter has been connecting it with my Facebook and LinkedIn accounts so that all the tweets are published in them also. That saves some time. But anyway, about this abstract... It is good to read even for experienced Twitter user. For new users it gives really good hints and even for experienced user there is always something to improve on. I recommend reading this.
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      1 decade ago
      Completely agree with Janne, I feel like a mess. If Twitter could organize the informations to show only the more valuable information to your user, it could be more useful.