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Uncommon Sense, Common Nonsense
Book

Uncommon Sense, Common Nonsense

Why Some Organisations Consistently Outperform Others

Jules Goddard and Tony Eccles
Profile Books, 2012

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Traditional management principles are no longer effective in today’s business climate, which demands creativity and entrepreneurship. Jules Goddard of the London Business School and Tony Eccles of the Case Business School explain how your organization can make the changes necessary to remain competitive. In this intelligent, penetrating study of corporate behavior and performance, the British authors identify pivotal problems plaguing businesses today and offer practical solutions for facilitating responsive organizational change and development. They argue that traditional management principles stifle innovation and free thinking, and that corporate leaders must empower their employees and encourage risk-taking. getAbstract recommends their forward-looking ideas to leaders facing the need for change.

Take-Aways

  • Business theory is a poor substitute for insight, innovation and execution.
  • Being better than your competition is not enough; you must be different.
  • “Best practice” is arguably the most damaging concept to emerge in the last 20 years.

About the Authors

Jules Goddard is a fellow of the London Business School’s Center for Management Development and an Academic Committee member at INSEAD’s Center for Executive Development. Tony Eccles is visiting professor of strategic management at Cass Business School, City University.

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    V. T. 8 years ago
    Irecommend this to business leaders.
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    G. G. 8 years ago
    Brilliant. I recommend this to business leaders.
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    O. A. 8 years ago
    I recommend this summary to anyone and everyone that is a part of the business world, especially to executives that may not have time to read the whole book.