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Unprepared to Entrepreneur
Book

Unprepared to Entrepreneur

A Method to the Madness of Starting Your Own Business

Sonya Barlow
Kogan Page, 2021

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Editorial Rating

8

Qualities

  • Overview
  • Concrete Examples
  • Insider's Take

Recommendation

From accepting that failure is part of success to fulfilling business basics, building a personal brand and taking care of your mental health, award-winning entrepreneur Sonya Barlow uses her experiences and those of other entrepreneurs to help you avoid common pitfalls on your own start-up journey. Barlow includes numerous lists breaking down how to approach potential customers or advisers, as well as exercises to help you formulate your plans and templates for success. Writing informally, but informatively, Barlow encourages entrepreneurs to pursue their passions with pragmatic idealism.

Take-Aways

  • To become an entrepreneur, believe in yourself and your idea and embrace the initial risk.
  • A professional crisis can lead to new resolve.
  • Entrepreneurs must sell their brand stories and values, as well as their products or services.

About the Author

Award-winning entrepreneur Sonya Barlow founded the @LMFnetwork. Computer Weekly named her one of “2020’s Most Influential Women in UK Technology.” 

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