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Value-Added Selling, Fourth Edition
Book

Value-Added Selling, Fourth Edition

How to Sell More Profitably, Confidently, and Professionally by Competing on Value―Not Price

McGraw-Hill, 2018 更多详情


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

In most marketplaces, salespeople operate in a cutthroat environment in which price reigns supreme. So how can they differentiate themselves and be successful? Prolific author Tom Reilly and sales trainer Paul Reilly offer a clear solution and the program to implement it. They urge all salespeople – regardless of their fields or offerings – to sell the value of their product or service, not its price. Now in its fourth edition, the Reillys’ sales classic has proven its utility and popularity. This go-to guide is designed for all sales professionals and their managers.

Take-Aways

  • Value does not reside in purchase price.
  • Sell the value of your product or service, not its price.
  • Value is what the seller “gives up” and what the buyer “gets in return.”

About the Authors

Tom Reilly, the author of 16 books, is a columnist for multiple business publications and a professional speaker. Paul Reilly is president of Tom Reilly Training, which trains sales organizations.


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