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Web Content Rx
Book

Web Content Rx

A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People

Wayne English
Career Press, 2009

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

A company’s website must generate revenue. If yours doesn’t, this basic book may help correct any problems. Wayne English, founder of a web content consultancy, presents the fundamentals of web writing, design, search engine optimization, podcasts and hypertext markup language (html), so you can make your site more usable, popular and – most importantly – profitable. While much of his information isn’t new, it is highly practical. English includes good sections on podcasts and digital photography, as well as handy pointers for creating email marketing campaigns. Surprisingly, though writing is an emphasis of this guide, it has an occasional typo and other minor grammatical hiccups. Those issues aside, getAbstract recommends it to novice web writers and fledgling webmasters, and to company leaders who want to maximize their firms’ web presence. Some of its tips could easily reimburse you for the cost of the book.

Take-Aways

  • The most crucial aspect of your website, blog and other online materials is the message they convey. Ensure that your content is clear and effective.
  • Don’t depend on Flash animation or other formats search engines cannot “read” to communicate your message.
  • Hold your website responsible for business results and track its progress using “web statistics.”

About the Author

Wayne English is the founder of WebContentRx.com. He has published numerous articles in major publications, including a monthly column for a photography magazine.

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