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What Would Google Do?
Book

What Would Google Do?

Jeff Jarvis
HarperBusiness, 2009

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Editorial Rating

7

Recommendation

Google is the world’s most widely used search engine. Its users conduct hundreds of millions of searches daily, many pursuing links from corporate ads. Each time you click on a company’s paid link, Google makes money. Already one of the best-known corporations on the planet, Google continues to grow tremendously as it sets the paradigm for booming Internet commerce. Author Jeff Jarvis explains what makes Google and other successful Web companies tick, and what your company can learn from its strategic concepts. He explains how to use a set of Internet business axioms he dubs the “Google Rules.” getAbstract finds (with little searching) that Jarvis provides an essential corporate road map for this era of radical change.

Take-Aways

  • Google offers a valuable example of how to survive and prosper in the Internet age.
  • Everyone, from corporations to governments, and from nations to individuals, must find new ways to evolve in the Google era.
  • To plan your future business activities more effectively, ask: “What would Google do?”

About the Author

Jeff Jarvis runs Buzzmachine.com, a blog about the media and the Internet. He was founding editor of Entertainment Weekly and teaches at the City University of New York’s Graduate School of Journalism.

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