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You Don't Have to Be Ruthless to Win
Book

You Don't Have to Be Ruthless to Win

The Art of Badass Selfless Service

Lioncrest Publishing, 2019 подробнее...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Insider's Take

Recommendation

Jonathan Keyser promises that selfless service pays. After working in cutthroat commercial real estate and feeling like a phony, he changed his perspective. With help from mentors, Keyser found that selflessness led to profit. He shares his “Three Levels of Reinvention” and “15 Core Operating Principles,” while stressing that selflessness means not expecting anything in return. He warns that success in any competitive field requires perseverance and the drive to outperform everyone else. Keyser urges you to base your work on your love for your clients.

Take-Aways

  • Following a me-first, self-serving philosophy is ultimately unsatisfying and lonely.
  • To serve other people, let go of selfish motives and earn their trust.
  • To reinvent your business to be selfless, you must reinvent yourself.

About the Author

Commercial real estate broker Jonathan Keyser contributes to the media, gives talks and will soon launch the Keyser Institute to train the next generation of selfless leaders and organizations.


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