Перейти к содержанию сайта
Becoming Facebook
Book

Becoming Facebook

The 10 Challenges That Defined the Company That’s Disrupting the World

AMACOM, 2017 подробнее...


Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Background

Recommendation

With more than one billion daily users – 90% using cellphones – Facebook has changed how people communicate. Silicon Valley veteran Mike Hoefflinger discusses Facebook’s ups and downs, beginning with its humble origins in 2004. Facebook has managed to stave off competition from MySpace, Google+ and others, but it has faltered on some internal projects, and it struggles to make inroads in less developed countries. This overview covers Facebook’s mission, explosive growth, acquisitions and future projects. Even though Hoefflinger was once a Facebook employee, his analysis of it seems objective. He does a good job of explaining its successes, struggles and failures. getAbstract recommends his overview to executives, manager, technology employees and Facebook users. You’ll like this detailed report and you may want to become its friend.

Take-Aways

  • Facebook starts and ends with founder Mark Zuckerberg’s mission to connect people.
  • It has a calculated growth strategy and seeks international expansion.
  • Facebook measures growth by engagement rather than metrics.

About the Author

Mike Hoefflinger is the entrepreneur-in-residence at XSeed Capital in Silicon Valley. He has worked in Silicon Valley for 25 years, including stints at Intel and Facebook.


Comment on this summary or Начать обсуждение