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John Medina
Brain Rules
12 Principles for Surviving and Thriving at Work, Home, and School
Pear Press, 2008
Что внутри?
Want to use your brain like a champ? Learn what scientists know about the marvelous machine in your head.
Recommendation
This book is partly an academic-style introduction to brain research and partly a jauntily written practical “how-to” about getting the most from your brain. John Medina has a warm, upbeat persona, and skillfully incorporates stories from his experiences to illustrate points he makes in the book. From time to time he forgets to connect the dots for readers who are new to the material, and so doesn’t always articulate the full point or parallel he is making. However, he successfully gives a broad overview of brain research and makes a conscious effort to practice the rules he preaches. He repeats information, as research says he should, and uses lively, varied examples to engage the reader. To reinforce the book’s lessons with visual and aural sensory input, the publisher provides a supplemental DVD. Medina summarizes his key points, and touches briefly on the real-world implications and applications of the findings he covers. getAbstract recommends this book to parents, educators, human-resources professionals, executives and all those who want to help themselves, their children or their employees reach their full intellectual potential.
Summary
About the Author
John J. Medina directs the Brain Center for Applied Learning Research at Seattle Pacific University and teaches in the Department of Bioengineering at the University of Washington School of Medicine.
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