Buy. Squeeze. Repeat.
The Brazilian Investors Who Control Kraft Heinz Are Applying Their Proven Formula to Construct a New Global Food Colossus. What Will They Buy Next?
Fortune,
2017
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Do you remember the Wienermobile – the 27-foot-long, 11-foot-high metal hot dog on wheels that blasts the Oscar Mayer Weiner Jingle as it passes you by? Well, it’s got a new driver: The Brazilian private equity firm 3G Capital has taken the wheel and is steering Kraft Heinz in a new direction. Fortune editor Geoff Colvin untangles the complex web of food company acquisitions and pays close attention to the grab-and-slash tactics of 3G. Colvin gives a clear and fair assessment of 3G’s strategy, economic effects, obstacles and future. getAbstract recommends his analysis to global economy enthusiasts, stock market investors and bologna fans.
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About the Author
Geoff Colvin is a broadcaster, speaker and Fortune editor.
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