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Designing Experiences
Book

Designing Experiences

Columbia UP, 2019 подробнее...


Editorial Rating

9

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

This well-structured and well-designed guide to experience design assembles more than a decade of hard-knocks learning into one dense, brief volume. By providing readers with a framework for creating exceptional and memorable experiences around events, product, services and work, the authors fill an enormous gap in the literature. While most leaders have heard about the experience economy and may appreciate the importance of customer and employee experience, few have any idea how to design meaningful experiences.

Take-Aways

  • Leaders increasingly tout the “experience economy” – the importance of weaving meaningful, memorable experiences into the customer and employee journey.
  • Great experience designers think through a series of diverse microexperiences that combine to create the macroexperience.
  • The first tool in the experience design kit comes from the fields of psychology and neuroscience.

About the Authors

Professors J. Robert Rossman and Mathew D. Duerden have focused their careers, research and teaching on the art and science of experience design.


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