Universidad Tecnológica de El Salvador
Digilogue
Book

Digilogue

How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Anders Sörman-Nilsson
Wiley, 2013
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Editorial Rating

7

Qualities

  • Innovative

Recommendation

Digitization and the Internet radically transformed businesses of every size and type. Google and Apple, for instance, leveraged digitization to become commercial powerhouses. Other firms, dinosaurs unable or unwilling to adapt to the digital dynamic, disappeared. More will surely fade if they can’t figure out how to stay relevant. Futurist Anders Sörman-Nilsson explains why the companies that succeed are the ones that can combine old-school analog qualities that appeal to the heart with current digital qualities that appeal to the mind. Sörman-Nilsson is an excellent guide to the digital world for analog traditionalists. getAbstract recommends his reasoned, compelling guidebook to students, historians, investors, futurists, entrepreneurs and start-ups.

Summary

Analog Versus Digital

In one corner: “Analog Anachronism,” the long-time champ. In the other corner: “Digital Disruption,” a tough fighter with a great future. Analog Anachronism has terrific fighting assets. He’s wise and canny, with great experience. He wins with personal and face-to-face communications. People love Analog. But, Digital Disruption is no slouch either. He’s young and fit, with new ways of thinking, doing and being. He’s a high-tech expert at connecting interfaces. The battle is for big stakes. The winner will govern how companies connect with their clients for the rest of their business lives.

Digital Disruption already knocked out some heavy analog contenders, including Borders, Blockbuster and Kodak. In this fight, the smart money rides on Digital, who is far more fit and in better fighting form.

Yet underdog Analog still represents millions of the digitally displaced: “the disenfranchised, the laid-off, the defunct, the bankrupt” and “the unemployed.” They’re all rooting for Analog, who will try to hang on. Analog proponents are finding that the digital revolution disrupts everything in its path, including businesses and professions. The ...

About the Author

Anders Sörman-Nilsson, an Australian-Swedish futurist, founded Thinque, a strategy think tank. He is a TEDGlobal member and a TEDx keynote speaker.

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