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Finding Fertile Ground
Book

Finding Fertile Ground

Identifying Extraordinary Opportunities for New Ventures

Wharton School Publishing, 2004 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Scott A. Shane’s excellent book focuses on technology entrepreneurs - no discussions of starting your own hair salon or sushi restaurant here. In fact, he notes that the original title specified "technology entrepreneurship" rather than entrepreneurship in general, though this is a valuable contribution to entrepreneurship literature. Most works on entrepreneurialism emphasize the personality characteristics of successful entrepreneurs. Entrepreneurs, common wisdom says, are hard driving, charismatic and visionary. Shane turns sharply away from this "entrepreneurial cult of personality," and presents a strong case that what really counts is picking the right industry to enter in the first place, and then proceeding correctly. getAbstract.com strongly recommends this to entrepreneurs because it guides them to the industries, strategies and perspectives that are likeliest to work. It indeed plows fertile ground.

Take-Aways

  • Entrepreneurs should select industry sectors that provide the best odds for successful start-ups.
  • Ten rules can greatly improve your chances of success as an entrepreneur.
  • The first rule is to join the right industry. Start-ups have a much better chance in certain innovative industrial sectors.

About the Author

Scott A. Shane, Ph.D., has written more than 50 articles on innovation management and entrepreneurship, as well as several books on entrepreneurship. He is a professor of economics and entrepreneurship at the Weatherhead School of Management at Case Western Reserve University and previously taught at MIT’s Sloan School of Management.