Fix This Next
A review of

Fix This Next

Make the Vital Change That Will Level Up Your Business

Mike Michalowicz • Portfolio • 2020

Take Five Purposeful Steps

by David Meyer

Prolific author Mike Michalowicz offers familiar sales advice in a new package: repurposing Maslow's hierarchy of human needs for businesses.

Host of the Entrepreneurship Elevated podcast, Mike Michalowicz offers a road map for finding and fixing the problems holding your business back. He argues that five levels of needs are fundamental to all businesses. Michalowicz – also the author of Profit First, Clockwork and The Pumpkin Plan – explains how to diagnose your firm’s pressing problems and determine which ones to address first. He enlivens his prescriptions with detailed examples and stories from his entrepreneurial ventures.

Five Levels

Michalowicz offers the “Fix This Next” (FTN) analysis, which outlines a “Business Hierarchy of Needs” (BHN) that refers to Abraham Maslow’s 1943 psychological hierarchy of needs.

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