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Book
Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
AMACOM,
2016
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Copyright © 2016 AMACOM, a division of American Management Association
ISBN: 9780814437315
Pages: 240
ISBN: 9780814437315
Pages: 240
Recommendation
Embrace a “scrappy” mind-set to develop superior marketing, even if your company is small and lacks resources. Online marketing expert Nick Westergaard provides spot-on, adept advice as he explains how to make a big impact by leveraging the right social networks and the most appropriate digital marketing tools. His scrappy marketing system offers an upbeat, comprehensive strategy for achieving great results with limited resources. It will be a particular boon to those who are building up their online presence. getAbstract recommends his informative, results-oriented social-media tips to help you power up your online marketing strategy.
Summary
About the Author
Nick Westergaard, chief brand strategist at Brand Driven Digital, hosts the On Brand podcast.
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