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Got Your Attention?
Book

Got Your Attention?

How to Create Intrigue and Connect with Anyone

Sam Horn
Berrett-Koehler, 2015

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Editorial Rating

8

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

Most people’s attention span is only eight seconds. How can businesspeople with products or services to sell reach consumers through today’s fog of useless information, distraction and alienation? Communications expert Sam Horn offers a new, practical, applicable approach in her insightful and fun-to-read manual. Her “INTRIGUE” technique for presentations that stick will help you find the “phrase that pays,” “cause aha’s with ha-ha’s” and “put your words into a beat so they’re easy to repeat.” Marketers can put her down-to-earth concepts instantly to work to build their brands and increase their profits.

Take-Aways

  • Most people’s attention span is shorter than that of goldfish.
  • Successful communicators and salespeople apply the “INTRIGUE” method to convey sales information.
  • The INTRIGUE “recipe for connection” has eight elements. The “Introduction” element teaches you to earn attention from the get-go.

About the Author

Branding and positioning strategist Sam Horn helps people create one-of-a-kind presentations and pitches and has a popular TED talk on the INTRIGUE method.

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