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Growth IQ
Book

Growth IQ

Get Smarter About the Choices That Will Make or Break Your Business

Portfolio, 2018 подробнее...


Editorial Rating

10

Qualities

  • Applicable
  • Concrete Examples
  • Insider's Take

Recommendation

Most managers’ main goals are to increase revenues and to expand their businesses. In her book, Tiffani Bova, the global customer growth and innovation evangelist for Salesforce, outlines 10 paths for achieving growth. For each route, she warns of possible pitfalls and suggests metrics to measure progress. Success stories exemplify how a variety of companies and brands have used the suggested growth strategies.

Take-Aways

  • The Growth IQ framework outlines 10 interdependent ways to grow your business. Number one: “Customer experience” – prioritize your company’s engagement with its customers.
  • Number two: “Customer base penetration” – sell your customers more products.
  • Number three: “Market acceleration” – sell your current products in new markets.

About the Author

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. She spent 10 years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow.


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