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How Google Took Over the Classroom
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How Google Took Over the Classroom

The tech giant is transforming public education with low-cost laptops and free apps. But schools may be giving Google more than they are getting.

Natasha Singer
The New York Times, 2017
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Recommendation

Classrooms across the United States are rapidly becoming “Googlified.” About half of all American primary and secondary-school students today use Google Chromebooks at school. New York Times technology reporter Natasha Singer explains that a crucial ingredient of Chromebook’s success is the unconventional way Google markets the product and tailors its services to the needs of teachers. getAbstract recommends Singer’s in-depth look at how Google has conquered American classrooms and examines the implications for educators and marketing professionals. 

Summary

Google Chromebooks are the most frequently ordered mobile device by American public schools. In 2016, Google Chromebooks accounted for 58% of mobile devices sent to public schools, relegating existing offerings from Apple and Microsoft to the sidelines. Google’s success has much to do with the way it developed classroom-specific software and marketed its products to schools. In 2012, a school teacher at Chicago Public Schools, one of America’s largest school districts, set up Google Docs accounts to help her students collaborate. Upon learning about the classroom experiment, school administrators decided...

About the Author

Natasha Singer is a technology reporter who covers digital learning and consumer privacy for The New York Times. 

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