Cambridge Business Association
How to Make People Like You in 90 Seconds or Less
Book

How to Make People Like You in 90 Seconds or Less

Nicholas Boothman
Workman Publishing, 2008
First Edition: 2003
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Editorial Rating

8

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Recommendation

When you meet someone, look ’em in the eye and give ’em a firm handshake because everyone knows that making a good first impression is important. Former fashion photographer Nicholas Boothman explains why – and a whole lot more – in this fascinating look at how people make connections. Like most people, you probably establish immediate rapport with certain individuals and don’t seem to have anything in common with others. If you’ve wondered why, the author explains the components of communication and offers specific techniques you can employ to create connections quickly. The fun part is that after you’ve finished the book, you can try your newly acquired skills on just about anyone in any situation. Though some people are naturals, for most becoming a skilled conversationalist takes a lot of practice. getAbstract believes that almost everyone will find useful information and practical advice in Boothman’s book. At the very least, he gives you plenty to discuss.

Summary

Getting to Know You

Unless you live alone on a remote island, your daily interaction with people defines your existence. You depend on other human beings, from your parents, to the postal worker and the kid who delivers your morning paper. People seek out physical, social and emotional connections through their families and communities. Babies cannot thrive if they aren’t held; adults who live in isolation are more likely to have medical problems.

Establishing a connection is easy when you meet pleasant people who are responsive, gracious, warm and interesting. Such qualities, the traits that make people immediately likeable and approachable, are clear within the first 90 seconds you are together. That’s all the time you really have to form a bond. If you understand the dynamics of connecting, you can apply the formula to any situation.

The three essential components of connecting are:

  1. “Meeting” – A strong first impression is essential. Your body language should convey openness. Turn your heart toward people and don’t cross your arms. Establish eye contact, smile and introduce yourself. Extend your arm and offer a firm handshake...

About the Author

Nicholas Boothman, a former fashion and advertising photographer, specializes in teaching people how to communicate face-to-face.

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