Cambridge Business Association
Ignite Change
Article

Ignite Change

How Empathetic Communication Helps You Illuminate a Path that People Will Want to Follow

Nancy Duarte and Patti Sanchez
ChangeThis, 2016
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Recommendation

Throughout history, great leaders have found ways to inspire their people. By creating a guiding narrative, leaders can help followers see past the uncertainty that always accompanies a new venture. Communications strategists Nancy Duarte and Patti Sanchez have written a “manifesto for change communications.” getAbstract recommends this guide to managers and CEOs who need to communicate a vision and inspire change.

Summary

After an upward swing of growth, your company will mature and reach a plateau. If you stop there, you’ll swing down past stagnation toward death. That’s why it’s crucial to leap from maturity to a new dream to start the growth cycle again. Leaders must imagine themselves in the place of their employees to help them move from the comfortable, familiar present to an unknown future. The first step in this process is to listen with empathy. At the communication design firm Duarte, for example, the change process began with 90-minute “Discovery...

About the Authors

Nancy Duarte is the CEO of Duarte, a firm that specializes in persuasive presentations, and is the author of several books on the same topic. Duarte graphics formed the basis of Al Gore’s award-winning documentary film, An Inconvenient Truth. Patti Sanchez is the chief strategy officer at Duarte.

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