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Innovation
Book

Innovation

Create an Idea Culture, Redefine Your Business, Grow Your Profits.

Tom Gorman
Adams Media, 2007

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Editorial Rating

6

Qualities

  • Applicable
  • Concrete Examples
  • For Beginners

Recommendation

“Innovation” is a hot buzzword that’s generated a lot of confusion. Early on, Tom Gorman emphasizes that he, for one, does not limit his definition of innovation to revolutionary change, nor to the fundamental transformation of a product. Instead, he defines innovation as any “product, service or process” that springs from a new idea. Innovation, he says, can be a matter of marketing or packaging. He has no new theories, nor even many new tips – but he provides a clear, extremely accessible introduction to the innovation process, demystifying it so you’ll feel almost irresistibly drawn to take part in it. With its definitions of key words and breakdown of complex realities into manageable stages and diagrams, Gorman’s book is a good beginner’s guide; and his integration of multiple models and all divisions of an organization may give even experienced innovators additional tools. getAbstract suggests that you stick this bright little manual into your back pocket, and get to work.

Take-Aways

  • An innovation isn’t just a new idea; it is an idea that inspires a “product, service or process.”
  • You can innovate by changing a product’s size, the process by which you produce it or the ease with which you use it.
  • Changing your marketing strategy also involves innovation.

About the Author

Tom Gorman has an M.B.A. from New York University, and has written or co-written more than 15 business books.

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