Cambridge Business Association
Level Up
Book

Level Up

Get Focused, Be More Productive, and Actually Improve 1% Every Day

Rob Dial
HarperOne, 2023
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Chasing your goals can be daunting, and most people quit when the going gets tough. Entrepreneur Rob Dial weaves a rich tapestry of anecdotes, advice, and exercises to help you overcome your fears, embrace your identity, and discover your purpose on your path to achieving your goals. His warm, encouraging book will prompt even the most steadfast procrastinators to take baby steps toward their goals. Dial’s advice? Do the hard work now and achieve your goals or don’t, and deal with the fallout. The choice is yours.

Summary

Fear prevents you from taking steps toward accomplishing your goals.

Small incremental steps generate the momentum you need to move toward your goals. To learn, improve, and progress, you must embrace discomfort. The easy path won’t give you the results you seek. To reach your goals, identify the factors hindering your progress. For most people, the primary impediment to success is fear. Crippling inertia occurs due to one or more of five rudimentary fears: the fear of failure, the fear of rejection, the fear of success, the fear of feeling fraudulent, and the fear of abandonment. All of these fears are tied to the underlying worry that you won’t measure up and, thus, are unlovable.

Fear originates in the brain’s amygdala. While fear was an invaluable tool for self-preservation in prehistoric times, today, the brain conjures fear even when no physical threat exists. A study published by Cornell University found that some 97% of all worries never manifest. Once you realize that almost all of your fears are baseless, you can leverage your fear to get back on track in pursuit...

About the Author

Entrepreneur Rob Dial is the founder and host of the podcast The Mindset Mentor. He is also a speaker and coach. Forbes, Inc., and Bustle have featured his work. 

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