Universidad Tecnológica de El Salvador
Platform
A review of

Platform

The Art and Science of Personal Branding

Cynthia Johnson • Ten Speed Press • 2019

Own Your Brand

by David Meyer

Digital branding expert Cynthia Johnson offers a basic primer for beginners who want to burnish their online personal brand.

Personal branding

Digital branding expert Cynthia Johnson explains that in the early 20th century, people began to associate ideas, values and feelings with brands. Advertising emphasized brand benefits. In the 1980s, brands evolved to create culture. Nowadays, social media enables consumers to communicate and interact with brands. Branding drives influence.

Johnson’s theme – which most people already understand – is that anyone can build a personal brand. 

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