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The B2B Social Media Book
Book

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar and Jeffrey L. Cohen
Wiley, 2012

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many B2B firms don’t understand or use social media and their leaders remain unaware of the many benefits they could realize. Don’t be one of those leaders. Here, Internet marketing strategists Kipp Bodnar and Jeffrey L. Cohen explain social media and its substantial payoffs for B2B entrepreneurs. The authors detail how to formulate your ROI from social media activities and they lay out workable strategies for every social media option. getAbstract recommends their sound advice, worthwhile strategies and practical information to every B2B entrepreneur.

Take-Aways

  • Social media marketing offers a set of tools that compliment the capabilities and expertise of business-to-business (B2B) marketers.
  • Social media channels are much more than buzz, fans, followers and likes.
  • Blogging should be the heart of your social media activities.

About the Authors

Social media strategists Kipp Bodnar – of the marketing-software firm HubSpot – and Jeffrey L. Cohen – of the Salesforce company Radian6 – co-founded SocialMediaB2B.

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