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Carlos Gil
The End of Marketing
Humanizing Your Brand in the Age of Social Media
Kogan Page, 2021
Что внутри?
Learn authentic digital brand marketing – for any platform – from an industry pioneer.
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Digital marketing expert Carlos Gil has worked on the front lines of social media brand marketing since the beginning – launching JobsDirectUSA.com in 2008, and later, providing strategy for global brands like LinkedIn and Winn-Dixie. In his 2018 manual for brand marketers, Gil offers a wealth of insights, tactics and examples from Facebook, LinkedIn, Twitter, Instagram and Snapchat. Useful for corporate social media account managers, agency executives or individuals building a personal brand, the book emphasizes authenticity and focuses on gaining real benefits – not vanity metrics.
Summary
About the Author
CEO of Gil Media Co., a full-service marketing agency, Carlos Gil is an international keynote speaker and digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save A Lot and DM Software.
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