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The Financial Times Guide to Social Media Strategy
Book

The Financial Times Guide to Social Media Strategy

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas
FT Press, 2018

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Editorial Rating

9

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Social media have transformed how people communicate and socialize. Corporate leaders recognize social media’s impact, but since many aren’t digital natives, they may not know how to plug the technology into their operations. Martin Thomas, a social media expert, explains how to use social media to gain competitive advantage for your organization, improve communications and corporate culture, and enhance marketing and your bottom line. Businesspeople at all levels will find this expert guidebook easy to read and understand.

Take-Aways

  • Many organizations don’t use social media strategically.
  • Instead of trusting “tactics and technology,” develop a comprehensive social media strategy.
  • The range of social media is incredibly diverse.

About the Author

Martin Thomas is a digital communications consultant with Oxford SM and is the course leader for digital ad social media with the Institute of Directors. He has chaired more than 30 digital and social media conferences. 

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