Universidad Tecnológica de El Salvador
The Freaks Shall Inherit the Earth
Book

The Freaks Shall Inherit the Earth

Entrepreneurship for Weirdos, Misfits, and World Dominators

Chris Brogan
Wiley, 2014
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Editorial Rating

7

Recommendation

Have you spent most of your professional life as a square peg trying unsuccessfully to fit into a round hole? Take heart and join the club. Business magazine publisher Chris Brogan believes that millions of people in the workforce resent reporting to an office, keeping their heads down and pleasing their superiors while performing jobs that generate little satisfaction or excitement. The author, a self-identified “freak,” urges you not to settle for a life of mediocrity and unfulfilled dreams. Brogan’s breezy, informative style and unconditional encouragement contains mostly sensible advice for turning your entrepreneurial fantasies into reality. Any businessperson – no matter how gloriously eccentric – of course must follow a few fundamental rules of sound practice. Brogan provides a zesty sense of empowerment as he encourages you to follow his lead and embrace your “freakiness” on the path to success. Though most of his advice and examples seem best suited for fledgling entrepreneurs, getAbstract recommends his affirmative message to recent graduates, start-ups and anyone with a bold idea who seeks an adventurous life change.

Summary

Outside the Lines

“Freaks” and “weirdos” aren’t necessarily abnormal people. “Misfits” simply feel constricted when they have to follow conventional rules. They may color their hair purple or find working from home more liberating and creative than spending 40 hours a week in a cubicle. They often feel that they don’t fit in, and being forced to conform makes them uncomfortable. The good news is that the limiting, conservative concepts that drove commerce for decades are changing dramatically and forever, thus presenting so-called freaks, weirdos and misfits with opportunities that never before existed. Entrepreneurship offers unlimited venues and options for your unique personal style. If you succeed at starting and running a business, no one cares about your lifestyle or social choices. Today’s entrepreneurial explosion perfectly suits everyone and anyone who chafes at a traditional, unrewarding job.

The Internet is the primary game changer because it offers creative individuals a platform for their ideas and innovations. If you are truly determined, nothing can stop you from launching your new business. However, some obstacles – like lack of money, or failure to...

About the Author

Entrepreneur Chris Brogan is publisher of Owner Magazine and CEO of the Owner Business Group. He also wrote The Impact Equation, Social Media 101 and several other business books.

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