Enterprise Account bao
The Image of Leadership
Book

The Image of Leadership

How Leaders Package Themselves to Stand Out for the Right Reasons

Sylvie di Giusto
Executive Image Consulting, 2014
Buy book or audiobook

Read offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Do you have a “professional imprint”? Does the way you look suggest that you’re a leader? Image consultant Sylvie di Giusto explains how businesspeople should dress, act and carry themselves to win promotions and achieve leadership status. Image and appearance weigh heavily in the halls of commerce and elsewhere. Accepting this reality, di Giusto expertly and insightfully discusses how people of all sizes, shapes, ethnicities and body types should present themselves to get ahead. Di Giusto’s manual offers numerous grace notes, despite some conservative – more safe than outdated – workplace style ideas. She voices a few Western cultural assumptions that may not work in all markets, while acknowledging that some elements of dress – like head coverings – are matters of religion, not style. Each chapter includes “tweetable statements,” and the book also offers a free mobile app. getAbstract recommends this solid guide to anyone who wants to look like a leader or who might benefit from some solid, real-world style advice.

Summary

Self-Confidence

Leaders and those who aspire to become leaders must project self-confidence, regardless of their body types or genetic characteristics. Even the most unlikely looking individuals can attain the highest positions imaginable – if they believe in themselves. Consider Barack Obama. When he announced his run for US president, Obama was a freshman senator. He was of mixed race, lanky and unknown outside his home state of Illinois. Obama didn’t appear to have much going for him on a superficial level, but he was supremely self-confident. Obama believed in himself, his ability and his intelligence. Americans picked up on his positive attitude.

“Leadership comes in all shapes and sizes – including yours!” It doesn’t matter if you are fat, skinny, tall, short, young or old: If you carry yourself like a leader and project self-confidence, others will respond to your apparent self-belief and will believe in you, too. To inspire others to trust you as a person and leader, you must know how to package and present yourself in the most appealing way. After all, to break through, all new brands need dynamic packaging. Make sure that your packaging – your appearance...

About the Author

Professional image consultant Sylvie di Giusto is an active member of the Association for International Image Consultants.

Comment on this summary