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The Leadership Campaign
Book

The Leadership Campaign

10 Political Strategies to Win at Your Career and Propel Your Business to Victory

Career Press, 2016 подробнее...

автоматическое преобразование текста в аудио
автоматическое преобразование текста в аудио

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Few professionals know how to exploit the similarities of political campaigns and business promotions better than in-demand strategy consultants Scott Miller and David Morey. Miller worked with Vaclav Havel, Boris Yeltsin, Vicente Fox and Corazon Aquino. Morey advised five winners of the Nobel Peace Prize and both Barack Obama campaigns. Together, they explain how to control the competitive dialogue – either in politics or in business, every campaign represents an extended dialogue with targeted groups – and why it’s crucial to go for the win, and never the tie. getAbstract recommends the insights of these seasoned strategic consultants to marketers, branders, start-ups and entrepreneurs.

Take-Aways

  • Success in politics or business goes to change-agent insurgents.
  • Insurgents play offense, not defense. They surge forward and never retreat.
  • Insurgents disrupt the status quo to open up new opportunities.

About the Authors

Scott Miller founded the Core Strategy Group with David Morey. Miller, former creative director of McCann-Erickson, worked with Steve Jobs at Apple and also founded and sold the Sawyer/Miller strategic consultancy. Morey is also the co-author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top.


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