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The One Week Marketing Plan
Book

The One Week Marketing Plan

The Set It & Forget It Approach for Quickly Growing Your Business

Mark Satterfield
BenBella, 2014

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Editorial Rating

7

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Recommendation

Marketing guru Mark Satterfield explains how you can plan and carry out the most-effective marketing in just one week. Naturally, after your initial success, you may have to repeat your single week of activities over and over to gain an increasingly larger audience – but what matters is the simplicity and directness of Satterfield’s approach. He acquired his knowledge teaching businesspeople in more than 75 niche sectors how to expand their operations without cold calls, hard sales or dependence on client referrals. He details how to prepare and implement his program, create a steady stream of interested prospects and transform them into customers you can keep. Satterfield covers exactly what to do, how to do it, when and why. If you’re working hard to market your niche business but have yet to achieve the desired results, getAbstract recommends Satterfield’s innovative, effective program.

Take-Aways

  • Many businesspeople don’t know how to market their offerings.
  • Marketing is more a relationship-building activity than a selling activity.
  • You can execute an effective, inexpensive marketing program in five days using the “One-Week Marketing Plan.”

About the Author

Mark Satterfield is the founder and CEO of Gentle Rain Marketing.

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