The SaaS Email Marketing Playbook

Founder of Flagback, HireVoice and Highlights, Étienne Garbugli heads customer engagement at LANDR, a software-as-a-service (SaaS) platform for music-industry clients. He argues that, for a SaaS business, email can be your most effective marketing technique. Garbugli details how email is perfect for the communication necessary to turn trial subscribers into paying customers. It’s also, he explains, valuable for customer retention, upselling and referrals.

Email

Email’s return on investment beats social media and search, delivering as much as $42 for every marketing dollar you spend. With a sound email campaign, Garbugli says, you can boost onboarding, increase conversions from trial to paid subscriptions and reduce customer attrition.