The Secrets of Surveillance Capitalism
Google as a Fortune Teller
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Recommendation
Google – and other corporations looking to profit from predictions of consumers’ future buying behaviors – have set their sights on turning data-collection into a full-scale behavioral modification marketplace. In this timely and persuasive article, Harvard Business School professor Shoshana Zuboff provides a detailed analysis of the rise and threat of so-called “surveillance capitalism.” getAbstract recommends her insights to everyone interested in data mining and digital surveillance trends.
Take-Aways
About the Author
Shoshana Zuboff, PhD, is the Charles Edward Wilson professor of Business Administration at Harvard Business School (retired). Her forthcoming book is Master or Slave: The Fight for the Soul of Our Information Civilization.
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