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The Shape of Things to Come
Book

The Shape of Things to Come

Seven Imperatives for Winning in the New World of Business

Richard W. Oliver
McGraw-Hill, 1999

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Author Richard W. Oliver argues that speed and customer responsiveness are keys to the new world of business. To stay alive, companies must flatten their corporate structures, do away with old roles, and embrace the technology that allows data mining and Internet-based purchasing. The author predicts that in the new century companies will sell directly to consumers, job descriptions will become more fluid, and smart cards and knowbots will become ubiquitous devices. This compelling, thoughtful book examines the trends shaping the global economy. While the book isn’t always organized clearly, it illustrates its points through examples of real companies which have changed their practices. getAbstract.com recommends this book to any owners, executives, and managers who are involved in planning long-term strategies.

Take-Aways

  • The information age peaked with the development of the Internet.
  • The global economy has entered the post-information age.
  • Consumers in the new economy are knowledgeable and demanding. They require speed, quality, service, and price.

About the Author

Richard W. Oliver is a professor of management at the Owen Graduate School of Management at Vanderbilt University in Tennessee. He has written widely on business strategy, new business and global marketing. His books include The Coming Biotech Age: The Business of Bio-Materials.

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