Cambridge Business Association
The Thank You Economy
A review of

The Thank You Economy

Gary Vaynerchuk • HarperBusiness • 2011

A One-Man Whirlwind

Marketing guru and speaker Gary Vaynerchuk believes if your firm isn’t already using social media, it doesn’t care about its customers. To change that, he suggests you learn from him – and from your great-grandparents.

What hasn’t marketing consultant Vaynerchuk done? After graduating from college, he built a $3 million family wine business into a $60 million juggernaut. He leads VaynerMedia, a cutting edge digital media agency. As a venture capitalist, he invested in Facebook, Twitter, Tumblr and Uber. Then he co-founded a $25 million investment fund, VaynerRSE.

And yet, rather than spending his days rolling around on a mattress filled with all his money, Vaynerchuk also writes books. His titles include the highly entertaining and insightful Jab, Jab, Jab, Right Hook and Crushing It! As you can tell from the titles, Vaynerchuk asserts. He does not gently suggest. 

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    E. R. getAbstract 1 decade ago
    Teresa - You might also like Employees First, Customers Second, which just went online this week. It picks up on the theme you mention - caring for your employees.
    E. Rauzin, managing editor, getAbstract
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    J. S. 1 decade ago
    VERY good book - excellent ideas - I believe Gary is spot on with his thoughts and ideas.
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      1 decade ago
      If you're a wine enthusiast, make sure you watch some of his videos on YouTube. Hilarious.
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    W. W. 1 decade ago
    I wish you had included some of the chapter titles so that one would know more about what the book covers.

    William Wargo
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      1 decade ago
      Thanks for the helpful suggestion, William. We really found a lot to cover in this book - and more subheads might have meant less room for meaty content, though I see the need for guideposts, as you suggest. Your comment confirms our general approach that we want to share these great books with our readers in a logical way that reflects as much of the content as possible. We appreciate your feedback very much. E. Rauzin, managing editor, getAbstract