What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide
Sprout Social,
2019
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In the past few years, chief marketing officers (CMOs) have started playing a more important role in their companies. They’re not just expected to lead marketing and advertising efforts; they’re also supposed to facilitate among different teams to promote success for all. Sprout Social’s CMO Jamie Gilpin gives readers the rundown on the roles that modern CMOs should fill – and how social media represent a hidden asset for the business as a whole. This simple read is short on specifics but provides helpful food for thought for the modern CMO.
Take-Aways
About the Author
Jamie Gilpin is the chief marketing officer at social media management company Sprout Social.
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