What Emerging Data-driven Trends Mean for Marketers
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What Emerging Data-driven Trends Mean for Marketers

Katherine Kim
Sprout Social, 2019
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Data-driven marketing is more than just a trend – it’s here to stay, and will  continue to evolve and revolutionize the entire marketing industry. Marketers hoping to stay on the cutting edge need to keep up with the changes data is bringing to the discipline. This piece brings together advice from three experienced industry insiders. Whether you’re on a creative content or a CX team, this article will help you plan and adjust for the ways that data can and will transform your work. 

Summary

Data-based marketing is a durable and evolving paradigm shift.

Trends help produce timely and engaging marketing content. Marketers are aware of the importance of trends, such as influencer-driven marketing, and are eager to use them to grab attention for their brands. 

Data-driven marketing is more than just a new trend or tactic, however; it’s the future of the marketing industry. Data helps marketers – and the companies they serve – stay ahead of the competition. It also helps them strategize by anticipating and resolving future problems.  

Use data to gain a better understanding of customer behavior.

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About the Author

Katherine Kim is a content specialist at Adapt by Sprout Social, a corporate culture publication. 

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