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Win
Book

Win

The Key Principles to Take Your Business from Ordinary to Extraordinary

Hyperion, 2011 подробнее...


Editorial Rating

7

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

To learn how winners win, ask them. Political consultant and Fox News analyst Frank I. Luntz interviewed extraordinary winners, including many leaders from Forbes 400 and Fortune 500 companies. Luntz distills his discoveries down to nine basic principles that he calls “nine Ps of winning.” The politicians who hire Luntz’s consulting company, The Word Doctors, consider him a master propagandist. In his own words, “It’s not what you say, it’s what people hear.” Luntz is a proven communicator, and getAbstract finds that his nine rules for winners can help businesspeople plan their communications to emerge victorious in today’s marketplace.

Take-Aways

  • Winners apply the “nine Ps of winning” to always come out ahead.
  • Be people-centered: Care about people and what is important to them.
  • Break paradigms: Think in revolutionary ways to achieve real breakthroughs.

About the Author

Dr. Frank I. Luntz is a Fox News commentator and the author of Words That Work.


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