getAbstract Marketing

David Ratajczak

7 Article

How CMOs Are Succeeding with Generative AI
David Ratajczak et al.
Boston Consulting Group, 2023
8 Article

Don’t Cut Your Brand-Marketing Budget. Rethink It.
David Ratajczak et al.
Boston Consulting Group, 2023
8 Article

The Human-Tech Equation for Improving Marketing ROI
David Galley et al.
Boston Consulting Group, 2022
8 Article

B2B Marketing in a World Without Cookies
Peter Dewey et al.
Boston Consulting Group, 2022
9 Article

How Nimble CMOs Invest Their Marketing Budgets
Jessica Apotheker et al.
Boston Consulting Group, 2021
8 Article

How Marketers Can Win with Gen Z and Millennials Post-COVID-19
Carmen Bona et al.
Boston Consulting Group, 2020