University of Minnesota - UMN Executive Leadership Insights

Melina Palmer

Summaries

The Truth About Pricing
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Pricing Strategy
Article

Melina Palmer

Pricing Strategy

How Our Brains Keep Us Stuck
What Your Employees Need and Can’t Tell You
Book

Melina Palmer

What Your Employees Need and Can’t Tell You

Adapting to Change with the Science of Behavioral Economics

Expert Videos