University of Minnesota - UMN Executive Leadership Insights

Melina Palmer

8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
8 Article

Pricing Strategy
How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
7 Book

What Your Employees Need and Can’t Tell You
Adapting to Change with the Science of Behavioral Economics
Melina Palmer
Mango Publishing, 2022