Jack Trout

6 Book

Repositioning

Marketing in an Era of Competition, Change, and Crisis

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

8 Book

In Search of the Obvious

The Antidote for Today's Marketing Mess

Jack Trout

Wiley, 2008

8 Book

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

Profile Books, 1994

8 Book

Trout on Strategy

Capturing Mindshare, Conquering Markets

Jack Trout

McGraw-Hill, 2004

5 Book

A Genie's Wisdom

A Fable of How a CEO Learned to be a Marketing Genius

Jack Trout

Wiley, 2003

9 Book

Big Brands, Big Trouble

Lessons Learned the Hard Way

Jack Trout

Wiley, 2001

8 Book

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout and Steve Rivkin

McGraw-Hill, 1999

9 Book

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

9 Book

Differentiate or Die

Survival in Our Era of Killer Competition

Jack Trout and Steve Rivkin

Wiley, 2000

8 Book

The New Positioning

The Latest on the World's #1 Business Strategy

Steve Rivkin and Jack Trout

McGraw-Hill, 1996

8 Book

Marketing Warfare

Al Ries and Jack Trout

McGraw-Hill, 1986