University of Minnesota - UMN Executive Leadership Insights

Philip Kotler

8 Book

Marketing 5.0
Technology for Humanity
Hermawan Kartajaya et al.
Wiley, 2021
8 Video

The Value of Entrepreneurship, with Philip Kotler
Philip Kotler
Global Peter Drucker Forum, 2016
8 Book

Marketing 4.0
Moving from Traditional to Digital
Philip Kotler et al.
Wiley, 2016
8 Book

Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler et al.
Wiley, 2012
8 Book

Chaotics
The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler and John A. Caslione
AMACOM, 2009
7 Book

Up and Out of Poverty
The Social Marketing Solution
Philip Kotler and Nancy R. Lee
Wharton School Publishing, 2009
8 Book

Marketing 3.0
From Products to Customers to the Human Spirit
Philip Kotler et al.
Wiley, 2010
7 Book

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch
Springer, 2006
7 Book

Marketing in the Public Sector
A Roadmap for Improved Performance
Philip Kotler and Nancy Lee
Wharton School Publishing, 2006
9 Book

Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Philip Kotler and Nancy Lee
Wiley, 2004
8 Book

Attracting Investors
A Marketing Approach to Finding Funds for Your Business
Philip Kotler et al.
Wiley, 2004
6 Book

Ten Deadly Marketing Sins
Signs and Solutions
Philip Kotler
Wiley, 2004