Universidad Tecnológica de El Salvador

W. Chan Kim

7 Article

Nondisruptive Creation
Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
Book

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005