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Manage Corporate Reputation

Краткие изложения
Book

Daniel Diermeier

Reputation Analytics

Public Opinion for Companies
Article

Denise Dahlhoff

Six steps to guiding corporate reputation while responding to the crisis in Ukraine
Book

Leslie Gaines-Ross

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation
Book

Michael S. Sitrick

The Fixer

Secrets for Saving Your Reputation in the Age of Viral Media
Article

Derek Rodenhausen et al.

Consumers Want Privacy. Marketers Can Deliver.
Book

Martin Thomas

The Financial Times Guide to Social Media Strategy

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
Book

Sean Pillot de Chenecey

The Post-Truth Business

How to Rebuild Brand Authenticity in a Distrusting World
Книга

Лори Янг

Лидирование в области идей

Как подтолкнуть бизнес к тому, чтобы думать и учиться
Report

The Economist Intelligence Unit

The Road from Principles to Practice

Today's Challenges for Business in Respecting Human Rights
Book

Laurie Young

Thought Leadership

Prompting Businesses to Think and Learn
Book

Carlos Martinez Onaindia and Brian Resnick

Designing B2B Brands

Lessons from Deloitte and 195,000 Brand Managers
Book

Joe Marconi

Cause Marketing

Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events