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Report

Shweta Bajpai et al.

Street-Level Segmentation in India

Winning Big by Targeting Small
Video

Madhavan Ramanujam

It’s Price Before Product. Period.
Книга

Кайл Мюррей

Ценностное предложение в розничной торговле США

Уникальный опыт по привлекательной цене
Book

Kyle B. Murray

The American Retail Value Proposition

Crafting Unique Experiences at Compelling Prices
Book

Sean Duffy

International Brand Strategy

A Guide to Achieving Global Brand Growth
Book

Michael R. Solomon

Conquering Consumerspace

Marketing Strategies for a Branded World
Book

Jeffrey J. Fox

How to Become a Marketing Superstar

Unexpected Rules that Ring the Cash Register
Book

Stanley F. Stasch

Creating a Successful Marketing Strategy for Your Small New Business
Book

Don Sexton

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers
Book

Patrick Forsyth

Marketing Stripped Bare

An Insider's Guide to the Secret Rules
Книга

Тейл Тейлор

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Book

David A. Aaker

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity